The 3i Creativity™ is Figure 8 Thinking’s action based methodology to cultivate creativity. Curiosity is the context for all creative action. Intuition, improvisation, and insight are the major components of creativity. They do not occur in a linear order; rather there is an integrative ebb and flow between them. Intuition, or pattern recognition, and improvisation, a chaordic system that values structure and randomness, are critical to ignite the final insight.