4 Things Leaders Get Wrong About Creativity
Posted by Figure 8 Thinking in All Events, Talks | 0 comments
Design theory and branding professor Natalie Nixon says the reason we don’t see more creativity in business is that most leaders don’t have any idea what it is.
Natalie Nixon is determined to bring more creativity to business. But that’s an uphill battle–especially considering that most business leaders don’t really know what creativity is, she says.
Nixon, the director of the strategic design MBA program at Philadelphia University, visited the Inc. offices recently to chat about creativity, strategic design–and how entrepreneurs can learn from jazz musicians. Below are edited highlights from our discussion, as Nixon explains the four things that leaders botch when it comes to creativity.
