During this time of the 4th Industrial revolution, boundaries between technology and humans has completely blurred. No longer is the question “How might we bring people to the technology?”, but rather, “How might we get the technology to- and into– people?”. We see this in the automotive industry’s marketing efforts to co-create with consumers and in wearable technology. Well the shift reigns far beyond automotive, apparel and accessories. Over breakfast this past summer in Shenzhen, China, Mart Maasik, the Innovation Lab Director at the Swedish Bank SEB. matter of factlyreferenced a chip in his hand. This was completely foreign to my American ears! How could this be?