3i Creativity™
The Creativity Leap explains how creativity is the engine for innovation and is all about the remix: recombinations of ideas, references and objects. Creativity consists of 3 elements you must constantly weave in and out of to get to amazing insights: Inquiry, Improvisation, and Intuition. Use the 3i Creativity™ framework the next time you need to explain what exactly creativity is, to fully transform your organization, business growth strategy, and management and hiring decisions.