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The Creativity Leap: Unleash Curiosity, Improvisation, and Intuition at Work

Creativity is the source of all innovation, but how can we cultivate it? Natalie Nixon defines creativity as our ability to toggle between wonder & rigor to solve problems and produce novel value. She draws on her background in business and the arts to show how we can unlock our innate creativity to produce breakthrough products and services.

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3i Creativity™

The Creativity Leap explains how creativity is the engine for innovation and is all about the remix: recombinations of ideas, references and objects. Creativity consists of 3 elements you must constantly weave in and out of to get to amazing insights: Inquiry, Improvisation, and Intuition. Use the 3i Creativity™ framework the next time you need to explain what exactly creativity is, to fully transform your organization, business growth strategy, and management and hiring decisions.

Wonder Rigor™: A card deck full of questions that help you try on different modes according to the challenge at hand.


Alece Birnbach of Graphic Recording Studio, Illustrator

The WonderRigor™ method is effective for anyone who wants to grow their business strategically, build a better team, hire the best people, innovate, and lead with purpose.

Wonder is about audacity, awe, pausing and asking a lot of ‘What if …?’ questions. Rigor is about skill, discipline and focus. Remember: Rigor cannot be sustained without wonder, and wonder is found in the midst of rigor!

Read more about WonderRigor™ here
Check out this short video on WonderRigor™

Strategic Design Thinking

Who can design? For too long, that question has highlighted the supposed division between right-brain dominant “creative types” and left-brain dominant “analytical types.” Such a division is not practical for preparing people to solve problems in a complex world. Design thinking is a human-centered problem solving process and a critical tool for strategy. It’s 50% ethnography and 50% the application of design principles like prototyping and visualizing data.  Strategic Design Thinking guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between.

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