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Who can design? For too long, that question has highlighted the supposed division between right-brain dominant “creative types” and left-brain dominant “analytical types.” Such a division is not practical for preparing students to become innovative contributors to the complex world of design. Strategic Design Thinking guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between.
This book is an introduction to an integrative approach using the lens of design thinking as a way to see the world. The focus is on process instead of solution, and on connecting disparate ideas instead of getting bogged down by silos of specialization. Through this book, people will be introduced to design management, strategic design, service design, and experience design.
Natalie helps leaders achieve transformational business results by applying wonder & rigor.
Natalie helps leaders achieve transformational business results by applying wonder & rigor.
Transform Your Innovation Leadership in 2025
Join Dr. Natalie Nixon for a FREE 30-minute webinar introducing the WonderRigor™ Ideas Lab Bootcamp!
Here You can Reserve Your Spot – “Why Creativity is the Key to Innovation” – A Second Webinar
Learn how successful leaders: