Books

Award-winning author Natalie Nixon will challenge you and inspire you in her books.

The Creativity Leap

Unleash Curiosity, Improvisation, and Intuition at Work
Creativity is the source of all innovation, but how can we cultivate it? Natalie Nixon defines creativity as our ability to toggle between wonder & rigor to solve problems and produce novel value. She draws on her background in business and the arts to show how we can unlock our innate creativity to produce breakthrough products and services.

Strategic Design Thinking

Who can design? For too long, that question has highlighted the supposed division between right-brain dominant “creative types” and left-brain dominant “analytical types.” Such a division is not practical for preparing people to become innovative contributors to the complex world of design. Strategic Design Thinking guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between.

Transform Your Innovation Leadership in 2025

Join Dr. Natalie Nixon for a FREE 30-minute webinar introducing the WonderRigor™ Ideas Lab Bootcamp!

Thursday, february 6 at 12PM ET

Here You can Reserve Your Spot – “Why Creativity is the Key to Innovation” – A Second Webinar

Learn how successful leaders:

  • Drive 17% higher revenue growth through creativity
  • Build innovation-ready teams
  • Lead with confidence in complexity