The recent 2018 McKinsey report highlighting the business value of design did a good job of connecting the dots between rigorous design practice and relative revenue growth and return to shareholders. This “business value of design” report built on an earlier study that the Design Management Institute published in 2013, the Design Value Index, on design efficacy in corporations. The McKinsey report did not really focus on those companies developing experience design and service design practices. It highlighted that certain companies’ commitment to product design has nice payoffs in the consumer-packaged goods, healthcare, and financial services sectors. This is especially significant given that finance and healthcare are highly regulated industries, and therefore, committing to the more iterative process of design can be challenging.