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Publicis

Overview

Publicis Groupe is a global leader in marketing communication. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. At the time of the engagement, a new Senior Vice President had inherited a cross-functional team. She wanted to explore how design thinking could help them develop a high-functioning environment for more meaningful work. Figure 8 Thinking was engaged for a 2-day Foresight Studio to help this team envision a new way to work.

Goal

Define culture and design a work process that is practical, relevant, and owned by all team members. Co-create systems that best serves client needs, cadences, as well as team personalities.

Approach

Beginning with the pre-work prior to the engagement, Figure 8 Thinking customized this Foresight Studio to co-create the team’s framing question that was used throughout to build a road map. This allowed for a robust 2-day engagement full of actionable experiences for everyone involved. During the two-days, there is a process of divergent and convergent thinking that explored the “What if..” questions, and tactical ways to make it real. Teams left inspired with the practical tips to begin their journey, as well as iterative steps to apply weeks and months post-Studio.

Output

An introduction to design thinking principles and physical prototypes of new ways to work. Developed the groundwork that now forms the values and principles that are foundational for their team culture and incorporation of design thinking tenets.

"The framework that Natalie and the design thinking process helped us create has now been embraced across our entire organization. By the end of the session ALL participants grew from it; indicating it was the best session in which they had participated in a very long time. Natalie elevated my team’s ability to understand and solve for growth in a more creative and innovative way. She astutely guided a cross-functional senior team to think about the inputs to a challenge in a more iterative manner – and to embrace the ‘process’ of discovering new opportunities & solving for effective solutions. It was the best investment made in pushing us forward so that we are collectively future-ready to deliver solutions grounded in creativity; ones that drive growth and add value in numerous ways."