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Please Touch Museum

Overview

The Please Touch Museum is a nationally recognized children’s museum with a mission of learning through play. Figure 8 Thinking was engaged to expose a diverse group of staffers to design thinking, business model innovation and foresight strategies.

Goal

The team focused on 1) developing new integrative experiences for the future of play and 2) identifying new revenue streams that would help the museum shift away from being a “nice to have” to a “must have” in the market.

Approach

A diverse range of personnel were selected to participate: senior and junior levels; new hires and more tenured staff; integrated across departments. Figure 8 Thinking facilitated a foresight series focused on helping this team innovate the Please Touch Museum business model. All stakeholders were considered.

Output

The net result was the design of several new revenue models and strategic partnerships in the local community and internationally.

"Natalie brought a level of energy, engagement and broad thinking to the PTM board retreat. Her capacity to inspire people to embrace their inner wonder and to push to new approaches and ways of thinking was just what our board needed. As we get comfortable with new levels of uncertainty post-COVID, our job is to also break perceptions of how we operated pre-pandemic while aligning with mission, and exploring new experiences for our visitors and staff. With Natalie’s guidance we have identified ways to be a children’s museum that is flexible and can evolve through both wonder and rigor."