A Practical Guide to Dreaming Up a Big, Audacious Vision for Your Company

It’s never too late to design a vision for your business.  While it may be ideal to do this at inception, many companies stop at the mission statement, business model or business plan when launching.  Visions are different: they are about dreaming.  Due to the aspirational nature of visions, they keep you stretching and evolving.  Here are six steps to design a vision for your company.