Design thinking is an iterative problem framing and problem solving process, 50 percent of which is applied ethnography, and the other 50 percent of which incorporates design principles like prototyping and visualizing concepts. It is a useful complement to your strategy tool box which may include agile, lean and statistical analysis. Daniel Pink’s latest book, When The Scientific Secrets of Perfect Timing, emphasizes the importance of timing. With that in mind, here are six tactical moments when it makes sense to apply the design thinking methodology.
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