Win with Wonder,
Reimagine with Rigor
Catalyze creativity’s ROI for inspired business results. Because the future of work isn’t just faster or smarter — it’s more human.
Win with Wonder, Reimagine with Rigor
Catalyze creativity’s ROI for inspired business results. Because the future of work isn’t just faster or smarter — it’s more human.
Win with Wonder, Reimagine with Rigor
Catalyze creativity’s ROI for inspired business results. Because the future of work isn’t just faster or smarter — it’s more human.
Creativity isn’t a soft skill. It’s your strategic advantage.
Most people treat creativity like a luxury. But it’s essential for the future of work. As a creativity strategist and CEO of Figure 8 Thinking, I’ve helped teams at Microsoft, Cooley, Meta, Salesforce, and more unlock their creative capacity and lead with imagination to identify what’s possible and essential.
My own path — shaped by experiences in dance, cultural anthropology, fashion, and academia — showed me early on that wonder and rigor aren’t opposites; they’re partners in progress. With over 25 years of experience across business, design, and research, I show teams how creativity drives ROI, sparks innovation, and transforms reactive cultures into resilient ones.
Creativity isn’t just for artists — it’s for anyone ready to think differently, lead with intention, and shape what’s next.
Let’s win with wonder — and reimagine what’s possible.
Creativity isn’t a soft skill. It’s your strategic advantage.
Most people treat creativity like a luxury. But it’s essential for the future of work. As a creativity strategist and CEO of Figure 8 Thinking, I’ve helped teams at Microsoft, Cooley, Meta, Salesforce, and more unlock their creative capacity and lead with imagination to identify what’s possible and essential.
My own path — shaped by experiences in dance, cultural anthropology, fashion, and academia — showed me early on that wonder and rigor aren’t opposites; they’re partners in progress. With over 25 years of experience across business, design, and research, I show teams how creativity drives ROI, sparks innovation, and transforms reactive cultures into resilient ones.
Creativity isn’t just for artists — it’s for anyone ready to think differently, lead with intention, and shape what’s next.
Let’s win with wonder — and reimagine what’s possible.
Testimonials
Meet Natalie
Natalie Nixon is a creativity strategist and global keynote speaker who helps teams reimagine what’s possible, build creative capacity, and drive transformational business results.
Through her WonderRigor™ theory, she teaches teams how to combine audacity and focus to unlock growth. She believes creativity isn’t just for artists — it’s a core competency for anyone ready to lead, adapt, and innovate at the edge of change.
Named a Thinkers50 Radar honoree and one of Real Leaders’ Top 50 keynote speakers, Natalie draws on her eclectic background in dance, anthropology, fashion, and design to shape bold new ways of thinking.
Meet Natalie
Natalie Nixon is a creativity strategist and global keynote speaker who helps teams reimagine what’s possible, build creative capacity, and drive transformational business results.
Through her WonderRigor™ theory, she teaches teams how to combine audacity and focus to unlock growth. She believes creativity isn’t just for artists — it’s a core competency for anyone ready to lead, adapt, and innovate at the edge of change.
Named a Thinkers50 Radar honoree and one of Real Leaders’ Top 50 keynote speakers, Natalie draws on her eclectic background in dance, anthropology, fashion, and design to shape bold new ways of thinking.
Top Rated Global Speaker, Award Winning Author, 3x TED speaker, and Executive Advisor
Q&A
Creativity is how we solve problems and deliver novel value. It’s not a nice-to-have — it’s a core competency for the future of work and the engine for innovation. When organizations build their creative capacity, they unlock unparalleled problem-solving skills, and adaptability which result in transformative business growth through and lasting innovation.
Creativity fuels business growth through differentiation. It thrives on inspired thinking, collaboration and curiosity, resulting in new revenue streams, greater efficiencies and lower costs.. Companies that invest in creativity don’t just keep up — they lead.
Many organizations struggle to innovate consistently. That’s why I created the WonderRigor™ theory—to help leaders build the creative muscle needed for sustainable impact. WonderRigor™ is my research-backed theory of creativity: the ability to toggle between wonder (curiosity, audacity, awe and pausing) and rigor (focus, discipline and skill mastery) to solve problems and deliver novel value. Wonder fuels big ideas, and rigor makes them actionable. It can be applied to individuals, teams and organizations.
Because AI can’t wonder. It can’t dream, imagine, or sensemake in the ways humans do. As technology accelerates, the real edge isn’t competing with machines — it’s doubling down on distinctly human attributes and skills like intuition, inquiry, and improvisation. Investing in human creativity means building teams that do a better job of using tech as their co-creator by asking better questions, adapting with agility, and leading with imagination — exactly what’s needed to thrive in a future shaped by AI.
Natalie has published works through major publications including:
KEYNOTES
Natalie Nixon’s keynotes shift mindsets and spark action. She reframes creativity as a strategic advantage — offering practical tools that your audience can use to adapt, innovate, and reimagine what’s next. She partners with leading speaker bureaus and event marketers globally.
For Event Planners: Planning an event? Let’s make it remarkable.
ADVISORY
Creativity-driven transformation is a long game. Natalie helps organizations infuse creativity into culture, design human-centered strategies, and unlock new opportunities. Her advisory work is grounded in WonderRigor™ and built for sustainable impact.
Move. Think. Rest.
I’ve been quietly working on something that I believe will transform how we approach work, creativity, and rest. It’s called Move. Think. Rest.—a framework designed to help us cultivate meaning and value in our daily lives.
Build Your Creative Capacity as a Leader.
A self-paced course on leading with inquiry, improvisation, and intuition — critical skills for thriving in an uncertain world.
BLOGS: Insights on Creativity, Leadership, and the Future of Work
Follow Natalie
on Social Media
